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The WhatsApp (Official Meta) integration connects a number to the official WhatsApp API. With it you handle service in the chat, send approved message templates and run campaigns within Meta’s rules.

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When to use

Use it to connect the company’s main number officially. How many numbers you can connect depends on the plan and appears in Company settings, Consumption tab, WhatsApp (Slots) section.

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Before you start

  • An account on Meta Business Suite with access to Meta for Developers.
  • A number dedicated to WhatsApp Business on the Cloud API.
  • An app created in Meta for Developers with the WhatsApp product.

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Connection methods

Quick Connection only appears after the integration is saved and when the record does not yet have manual credentials. If it is not available, use Manual Connection.

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Connect manually

1

Create the integration

In Settings, Integrations, create an integration. Under Integration Type, choose WhatsApp (Official Meta), enter the Integration Name (for example, WhatsApp Sales) and save. The specific tabs only appear after saving.
2

Open the WhatsApp tab

In the saved integration, open the WhatsApp (Official Meta) tab.
3

Fill in the Manual Connection

Enter the data from Meta for Developers and save.
4

Configure the webhook on Meta

Under Webhook Configuration, copy the Webhook Callback URL. Click the generate token icon to create the Webhook Verify Token and save. Then, in Meta for Developers, open WhatsApp, Configuration, Webhooks, paste the URL and the token and subscribe to the messages event.
5

Verify the connection

Under Meta Cloud Credentials, click Verify Connection. If everything is right, Connection Successful! appears and the status changes to Connected.

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Manual Connection fields

The token and the App Secret are not displayed after being saved. When editing, leave them blank to keep the current values.

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Activate the number (migration)

The Activate Number (Registration) button is only needed if you migrated a number that was already on the WhatsApp Business app. It asks for the 6-digit PIN of the two-step verification, which is not the code received by SMS.
Attempts with an incorrect PIN can temporarily block the number. If you forgot the PIN, reset it in the Meta panel.

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Messages and service window

The channel accepts text, image, audio, document, video, location and message templates. Outside the 24-hour window after the customer’s last message, WhatsApp does not accept free text: use a template approved by Meta.
Notfy sends the message, but Meta may refuse it due to channel rules, an unapproved template, invalid content or a media failure. When that happens, check the message status in the chat and fix the content or the template.
Some contacts may arrive identified by a WhatsApp business identifier, without a phone number. Notfy uses this identity to locate the contact and reply; therefore, the absence of a phone number does not necessarily mean the message was lost. If the account has more than one active official number, incoming messages may be associated with the first active number found for the company. To avoid unexpected routing, keep only the necessary number active or confirm the setup with the administrator.

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Channel behavior

In the Official Behavior section:

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Frequently asked questions

Confirm that the URL and the verify token were pasted in Meta for Developers and that the messages event is subscribed. Then click Verify Connection.
Check the Phone Number ID, the WhatsApp Business Account ID and the token. The notice asks you to review these data.
Outside the 24-hour window after the customer’s last message, only approved message templates can be sent.
Yes. The channel supports audio, documents, images, videos and location, in addition to text and templates. Meta may still apply its own limits and validations to each media type.

Message templates

Create and track approved templates.

Service chat

Handle the channel’s conversations.

Instagram Direct

Connect Instagram too.
Last modified on November 10, 2026